Teams and Walkers

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Team Captain Guide

Sample Event


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Uniting a team virtually may seem difficult, but by following these simple steps, you can help your team work together from afar and increase your overall fundraising as the event day approaches. 

Set your goals!

  • Recruitment goal: Aim to recruit a specific number of people to join your team and ask other members to recruit their networks. 

  • Fundraising goal: Set a realistic team and individual goal and share them with team members, friends, and family. 

 

Build your team!

  • Identify networks of support: Reach out to friends, family, social groups, classmates, and colleagues and ask them to join your team. 

  • Host a virtual recruitment event: Explain the Foundation’s mission and let others know how they can help speed progress. 

  • Create a virtual chat: Set up a forum for team members to interact, ask questions, offer advice and share inspiration. Something like a Facebook group for your team can provide networking opportunities you may have otherwise had in person. 

  • Instruct members how to register: Share a link to the registration page and make sure newcomers sign up as a team member and not as an individual. 

 

Kick-start your fundraising!

  • Upload pictures: Adding photos to your individual and team pages is a great way to engage and attract potential team members and supporters. 

  • Share your story: Let your supporters know why the cause is important to you and why your team is fundraising for The Michael J. Fox Foundation. 

  • Lead by example: Make the first contribution to yourself to show your team and supporters you are personally committed to the cause. 

 

Promote your team!

  • Post on social media: Customize sample posts from our Social Media Resources page and share the link to your team page on Facebook, Instagram, Twitter, etc. 

  • Send email updates: Keep your supporters up to date on your progress and ask them to help spread the word. 

 

 Think outside the box!

  • Utilize matching gift programs:  Remind your team and supporters that many corporations will match employee donations to an accredited charitable organization. Share and our online resources for finding matching gift programs. If an employer does not come up in the results, contact the company's Human Resources department. 

  • Explore sponsorship opportunities: Reach out to businesses for additional support and consider offering incentives such as adding their logo to your team shirts. 

 

Prepare for race day!

  • Keep track of fundraising totals: Teams will receive special recognition if the amount reflected on your individual and/or team page meets the fundraising minimum prior to the date specified on the event website. 

  • Show your team pride: Make team t-shirts or come up with a unique “uniform” to unify your team and make everyone feel like they’re part of something, no matter where they’re riding! 

  • Reach out to team members before ride day: All participants receive regular communication from MJFF ride organizers regarding event logistics. As a team captain, you can organize specific activities to make event day fun such as coordinating social media posts to unite the team virtually, creating or helping to facilitate small groups of cyclists to ride together (in accordance with local social distancing requirements).