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Fundraising Tips

Sample Event


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Thank you for gearing up for The Michael J. Fox Foundation's  Tour de Fox Cycling Series. We rely on your dedication to help us reach our ultimate goal: a cure for Parkinson's disease (PD).  

Over the past two years, the Tour de Fox Cycling Series has raised over $1.8 million to advance Parkinson’s research and welcomed more than 2,000 cyclists to events in select cities across the United States and Canada. With new and returning events in 2018, the Series is on track to expand its reach within the PD community and continue to propel critical research forward. 

As a Tour de Fox participant, you are making a difference:  100 percent of the proceeds you contribute go directly to the Foundation’s programs to speed a cure for Parkinson’s disease.

 

There are three ways to participate in Tour de Fox -- register as an individual, join an existing team or start a team of your own.  Here you'll find helpful resources, for all participants including: 
 
 
Not yet registered?  Sign up for Tour de Fox today!

Ten Tips for Fantastic Fundraising:  
  1.  
    1. 1.   Set a fundraising goal and share with friends and family, so that they can help you reach it!
  2.  
    1. 2.   Make the first contribution to yourself to kick-start your fundraising and show supporters that you are personally committed.
  3.  
    1. 3.   Personalize your message.   Your supporters want to hear why you care about finding a cure for PD -- and how they can help. We have templates for your fundraising pages, emails, and other materials, but your words, photos, and inspiration will make your story shine.
  4.  
  5. 4.   Identify your networks of support.  Brainstorm people and groups who you know: Your network is bigger than you realize. Take time to map out your connections and consider who to reach out to and how, whether through email, social media, mailing a letter or a direct conversation. Start by thinking about:
  6.  
    • Friends and family
    • Current/ former colleagues and classmates
    • Your professional, volunteer or religious networks
    • Your social, hobby or reactional groups
 
Don’t limit yourself – Think outside of your direct connections remember that, there are many people whose lives or loved ones have been affected by Parkinson’s disease and have interest in supporting you and the cause.

 
  1. 5.   Start with a small fundraising initiative like a bake sale, yard sale, happy hour, game night, or car wash. Be creative!
 
  1. 6.   Keep your donors engaged.   Keep people who give updated on your efforts with emails, social media posts, and regular communication -- and ask them to help spread the word. They want to know how your event or training is going -- and when you hit milestones!
 
  1. 7.   Follow up on donation asks:  People are bombarded by emails and social media and people often intend to give closer to the event but forget. So keep reminding them! The majority of donations come in within the last two weeks of the event date. And remember to include information about matched gifts
 
  1. 8.   Inspire by sharing the impact of donations in the lives of people with Parkinson’s.   Learn more about what The Michael J. Fox Foundation is doing to accelerate research and, ultimately, a cure. Help educate your donors on how their dollars and your efforts are making a tangible difference for people with Parkinson’s and their loved ones: You can start with  The Michael J Fox Foundation’s impact.
 
  1. 9.    Don’t forget about matching gift opportunities.  Encourage your supporters to explore their employer’s matching gift programs. Many corporations will match their employee’s donations to an accredited charitable organization. It's an easy way to double or even triple the impact of a personal contribution. You can share and use our online resource for finding matching gift programs.  If an employer does not come up in the results, contact the specific HR department.
 
  1. 10.    Say “thank you.”   Take the time to express your gratitude in a meaningful way.  Make your supporters feel a part of your efforts. For example, send a personal thank you note or email to everyone who donates.  Make sure to send a final update post event with fundraising totals that shares your gratitude.

Tips for Team Captains:  
 

  • Personalize your Team Page with photos, a catchy team name, team fundraising goals and messaging.  Make your team stand out!
 
  • Recruit team members by reaching out to your networks. Share your inspiration for participating and why they should join you!
 
  • Check in with your team members regularly. Make sure they are up to date on your team’s progress and any important day-of                  details.
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